Our Story
Every dream has a beginning,
and mine started with flowers.
My name is Ruby, founder of Beato Flores, and this is the story behind the brand.


Beato Flores officially opened its doors in December 2024, but the dream behind it began many years before that.
As a child growing up in Noveleta, Cavite, there was a small flower shop in our neighborhood that I would always admire. I was fascinated by the way ordinary flowers could be transformed into beautiful bouquets, each one carrying a different story and emotion. Even at a young age, I told myself that one day I wanted to have a flower shop of my own.
As the years passed, that dream evolved. I didn't just want to recreate what I remembered as a child—I wanted to build a flower boutique that reflected today's world. Inspired by the innovation of modern floristry, contemporary aesthetics, and the ever-growing floral community, I envisioned a space where timeless craftsmanship meets elegant, modern design.
That vision became Beato Flores.
Although I currently work as an Overseas Filipino Worker (OFW) in Singapore, my heart has always remained with this business. Distance has never stopped me from being deeply involved in every part of Beato Flores. I stay closely connected with my team every day, carefully oversee our operations, review our designs, and continuously collaborate on every bouquet and collection we create. Being hands-on isn't just something I do—it's a promise I make to every customer who chooses us. I want every arrangement that carries the Beato Flores name to meet the standards I set when this dream first began.
One of the collections closest to my heart is Ruby's Signature, a bouquet that reflects my personal style—elegant, timeless, and thoughtfully handcrafted.
I believe that beautiful flowers shouldn't come at the expense of our environment. That's why we minimize the use of floral foam whenever possible and focus on creating handcrafted, hand-tied bouquets that are both beautiful and more environmentally conscious. Every arrangement is made using premium-quality flowers with great attention to detail because I believe luxury should be defined by craftsmanship, not simply by price.
Since opening in 2024, I've been incredibly grateful for the trust our customers have placed in us. From Valentine's Day and Mother's Day to birthdays, graduations, anniversaries, weddings, and life's everyday celebrations, we've had the privilege of delivering thousands of bouquets and being part of countless meaningful moments. Seeing our community grow to more than 12,000 followers and receiving the continued support of our customers is something I never take for granted.
Today, Beato Flores proudly serves customers from our Noveleta, Cavite branch and our Southwoods Mall kiosk, with every bouquet carrying the same care and passion that inspired this journey.

Noveleta, Cavite branch

Southwoods Mall kiosk
At the heart of everything we do
Thank you for supporting my dream and allowing Beato Flores to become part of your most meaningful moments. Every bouquet we create is more than just flowers—it's a reflection of the care, love, and dedication that started with one childhood dream.
Ruby Villa Tupas
Founder, Beato Flores
